Swiss Watch: the business of true luxury
What I will learn?
- Gain comprehensive insights into the Swiss luxury watchmaking industry, from historical roots to modern innovations and secrets of branding.
- Learn at your own pace, with three month access to course materials, allowing you to revisit content whenever you need.
Course Curriculum
Foundations of Swiss Watchmaking
-
The History of Time Measurement
05:16 -
Origins of Swiss Watchmaking
05:13 -
XX Century: From the Pocket to the Wrist
11:42 -
Contemporary Revolutions in Watchmaking
11:19 -
Key Actors and Niche Players
14:01 -
What It Takes to Create a Watch
16:08 -
Inside the Mouvement: Quartz vs Mechanics
07:13 -
Initiation to Watch Complications
17:07
Secrets Behind Strong Brand
-
Outstanding Product Development
10:50 -
Crafting a Unique Brand Identity
13:08 -
Achieving Visibility
11:39 -
Effective Communication
19:25 -
Brand Signature, Design & Authenticity
11:11 -
Managing Rarity and Exclusivity
10:10 -
Art Infusion Into Watchmaking
07:29 -
Crafting Brand Legitimacy
08:22 -
Financial Stability of the Brand
04:40
Business of Watchmaking
-
Financial Dynamics of the Industry
05:49 -
Watchmaking Industry Statistics
10:45 -
Product Segmentation
04:58 -
Top 20 Brands Shaping Watch Business
06:51 -
The Pyramid of Luxury Watches
10:03 -
Future of Watchmaking: Core Challenges
05:19 -
Watchmaking culture is the key
03:20
CHF 1270
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