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Swiss Watch:
true luxury business

Unveil the Secrets of the World’s Most Luxurious Industry

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Designed for connoisseursthis is the first online course that goes beyond the timepieces themselves.

Delving deep into the intricate world of watchmaking, explore not only the craftsmanship behind fine watches but also the complexities of the industry, the art of branding, the marvel of complications, and strategic secrets behind the most iconic brands. 

This is an exclusive opportunity to explore everything you need to know to understand and appreciate swiss  watchmaking industry at its finest.

Our Philosophy

True Luxury Business

Luxury is not for everybody, true luxury is only for the few.

True luxury is the epitome of refined excellence. Combining meticulous artistry with technical complexity, it embodies the highest standards of sophistication and refinement, manifested in each creation.

Course Overview

What you will learn

Meet the author

Maria Bashutkina

Based in Geneva, Switzerland, Maria Bashutkina boasts twelve years of experience working with prestigious Swiss watch brands. Certified expert in watch marketing, she is the president of the International Watchmaking Marketing Association.

She has set up training courses on watchmaking marketing and she teaches “trueluxury” course in France, Italy, Germany and Switzerland in various Msc. luxury programs.

Maria Bashutkina speaks regularly on luxury watchmaking in Swiss professional press and she is also invited to speak at international conferences around the world (Boston, Dubai, Hong Kong, Tokyo, Seul, Venice, Florence, Paris, Milan etc.)

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Target Audience

Who Should Enroll?

Whether you are a collector, a watch enthusiast, or a professional seeking to enhance your knowledge, this course offers valuable insights into the intricacies of the watchmaking world.

This course is tailored for individuals who have a deep appreciation for the artistry and craftsmanship of luxury watchmaking, as well as professionals working within the luxury industry.

Connaisseurs

watch collectors wanting to gain a deeper insight into watchmaking business, beyond the surface

Watch Enthusiasts

those with a passion for luxury watches looking to strengthen their understanding of swiss watchmaking industry

Luxury Industry Professionals

professionals working in or with the luxury industry seeking to expand their expertise in the watch sector

Aspiring Entrepreneurs

individuals interested in starting or enhancing their own luxury brand, and learn from watchmaking industry cases

Testimonials

What Our Students Are Saying

“An exceptional course that offers deep insights into the luxury watch industry. Highly recommended for anyone passionate about watches. Delivered by a passionate expert.”

Xavier

Watch Enthusiast

“Great initiation to the top of luxury pyramid, really true luxury industry, breathtaking discoveries of so many brands and stories behind. Great to know who is who.”              

Zhou Li

Luxury Management Professional

Transform Your Understanding of Swiss Luxury WatchmakingUnlock the secrets of Swiss watchmaking excellence.

Don't miss this opportunity to elevate your knowledge and career. Position yourself as an expert in the field.

Enroll in "True Luxury Business" today!